Reduced Competition, Reduced Clicks: Fewer advertisers are competing on Bing compared to Google, and thus, your bids tend to go further. It is reported that Bing Ads are capable of providing higher click-through rates and reduced costs in the industry. This renders it an economically viable choice when it comes to expanding fast.

Unique Audiences: Bing users are also a little older and richer—consider professionals and expats who use Microsoft products. This can be advantageous to industries such as real estate or health clinics since such users are usually willing to buy.

High ROI Potential: Bing can be terrific as a luxury product or service, or in the case of a niche product or service. As a matter of fact, Microsoft mentioned that in the case of the niche products, Bing covers 63M+ users, and it is best suited to any size company and frequently has a very good ROI.

 Extensive Network Coverage: Ads will be displayed on Bing as well as on Yahoo and AOL networks, increasing the reach of one campaign. This trans-network coverage implies additional attention to your ads with minimal additional effort.